The two Spider-Man trailers make an interesting case study as they reveal the similarities and differences of the respective films.
The 2002 trailer is snappier and has no problem featuring Peter Parker as Spider-Man, whereas as the 2012 one doesn’t really reveal the iconic suit until the very end in an extended POV epilogue, which appears to be a showcase for the film’s 3D visuals (the CGI looks like it needs to be refined).
The first teaser trailer for the upcoming Batman film The Dark Knight Rises was officially released today.
It will be released on July 20th next year and as the film is currently shooting, there is only a couple of new bits of footage mixed in with clips from Batman Begins (2005) and The Dark Knight (2008).
Interestingly, Warner Bros released it on the official Facebook page for the film (the official site links directly to it), which is a clever move as it allows them to track ‘likes’ and comments from fans, as opposed to an embedded trailer which merely tracks page views and plays.
Obviously this is one of the most anticipated films in years, so how does a studio like Warner Bros go about releasing the first teaser?
They decided to attach it to cinema prints of the latest Harry Potter film (thus tapping in to a huge audience) but part of the problem is that these days people just film it on their smart phone and upload it to YouTube.