The term comes from the French director’s Be Kind Rewind (2008) where video store workers (Jack Black and Mos Def) remake films on the cheap or ‘swede‘ them.
In the film the tapes are described as being shipped from Sweden as an excuse to charge higher rental fees and longer wait times.
As part of the marketing campaign for Gondry did a sweded version of the actual movie and now he’s done this version of Scorsese’s classic of urban alienation.
I especially like how he’s done the ‘You talkin’ to me?’ speech.
With the latest Mission Impossible film opening it is time to ask the question: why is Tom Cruise always running in his films?
This compilation by Xerzes Cortes neatly showcases the films where he is running (75%!) and – for reasons of balance – points out the ones where he didn’t.
I’m pretty sure this meme all began with a spoof Nike ad in 2006, but when you see them back-to-back like this I wonder if it is a coincidence that Cruise just chooses energetic roles or if he’s now just messing with us.
Even in the Ghost Protocol trailer there are at least two sequences (involving the Kremlin and a Dubai sandstorm) where he is doing what can only be termed a ‘Cruise run’.
Maybe the on-set exercise is part of the reason he still looks so young? 😉
Steven Spielberg pops up in movies more often than you might think.
People of a certain age might remember him in The Blues Brothers (1980) but there are some that are not so well known, like Jaws (1975) and Vanilla Sky (2001).
A YouTube user has compiled this neat video of them.