From the category archives:

Technology

James Cameron discusses 3-D with Variety

by Ambrose Heron on April 11, 2008

David S. Cohen of Variety has conducted a lengthy interview with James Cameron.

The director of The Terminator, Aliens, Titanic and the forthcoming Avatar talks about a number of different things related to making films in 3-D, including the power of scenes shot in the medium:

When you see a scene in 3-D, that sense of reality is supercharged. The visual cortex is being cued, at a subliminal but pervasive level, that what is being seen is real.

All the films I’ve done previously could absolutely have benefited from 3-D. So creatively, I see 3-D as a natural extension of my cinematic craft.

The renaissance of the new wave of 3-D films:

The new 3-D, this stereo renaissance, not only solves all the old problems of bad projection, eyestrain, etc., but it is being used on first-class movies that are on people’s must-see lists.

These are fundamental changes from what happened with the flash-in-the-pan 3-D craze of the ’50s. 3-D is also a chance to rewrite the rules, to raise ticket prices for a tangible reason, for demonstrable value-added.

The state of 3-D in the home video market:

The only limitation to having stereo viewing in the home is the number of titles currently available. When there is more product, the consumer electronics companies will make monitors and players.

The technology exists and is straightforward. Samsung has already shipped 2 million plasma widescreens which can decode an excellent stereo image. There’s just no player to hook up to it right now.

Filming his latest project in 3-D:

On “Avatar,” I have not consciously composed my shots differently for 3-D. I am just using the same style I always do.

In fact, after the first couple of weeks, I stopped looking at the shots in 3-D while I was working, even though the digital cameras allow real-time stereo viewing.

Check out the full interview here.

> James Cameron at the IMDb
> Find out more about 3-D filmmaking at Wikipedia
> Cameron fansite

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Video on Flickr

by Ambrose Heron on April 10, 2008

The photo sharing behemoth Flickr has introduced video to their site.

On their blog they announce the arrival of moving images, with the 90 second limit being the eye opener:

Video! Video! Video! The rumours are true and “soon” is now. We’re thrilled to introduce video on Flickr.

If you’re a pro member, you can now share videos up to 90 glorious seconds in your photostream.

90 seconds? While this might seem like an arbitrary limit, we thought long and hard about how video would complement the flickrverse.

If you’ve memorized the Community Guidelines, you know that Flickr is all about sharing photos that you yourself have taken.

Video will be no different and so what quickly bubbled up was the idea of “long photos,” of capturing slices of life to share.

This is an example of a video:

> Check out the Flickr blog for more announcements
> TechCrunch announcing the arrival of Flickr video

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Twitter updates

by Ambrose Heron on April 1, 2008

TwitterI’ve added a Twitter sidebar to the site.

I want to log every film I see with a quick update, plus its also there for things that are a bit too short for regular blog posts.

Plus, if you are a Twitter user you can also follow the feed here.

Let me know what you think.

> The FILMdetail Twitter feed
> Find out more about Twitter at Wikipedia

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Martin Scorcese on MySpace

by Ambrose Heron on March 31, 2008

Martin Scorcese now has a MySpace page:

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Stephen Fry on Web 2.0

by Ambrose Heron on March 27, 2008

Stephen Fry with some thoughts on Web 2.0 courtesy of VideoJug:


VideoJug: Stephen Fry: Web 2.0

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VooZoo - Paramount comes to Facebook

by Ambrose Heron on March 11, 2008

VooZoo is a new Facebook application that could turn out to be an interesting experiment in marketing movies, even if it has a silly Web 2.0 name.

VooZoo app for Facebook

Paramount have teamed up with a new company named FanRocket in order to provide clips for it.

The AP report:

Paramount Pictures will become the first major studio to make clips from thousands of its movies available for use on the Internet.

The unit of Viacom Inc. is teaming with Los Angeles-based developer FanRocket to launch the VooZoo application Monday on Facebook.

The service gives Facebook users access to footage from thousands of movies, ranging from “The Ten Commandments” to “Forrest Gump,” to send to others on the popular social networking site.

“The short clips for a movie that you’ve already seen before helps you relive the moment,” Paramount senior vice president of entertainment Derek Broes said.

The clips last from a few seconds to several minutes and cover the gamut from Eddie Murphy’s guffaw in “Beverly Hills Cop” to Audrey Hepburn’s pleas over her “no-name slob” cat in “Breakfast at Tiffany’s.”

The studio will market DVDs of the movies through a button that appears after each clip is played. It eventually wants to use the application to virally market upcoming releases.

FanRocket founder Danny Kastner said he is aiming to get a few hundred thousand users within two months and added that the company is in talks with other Hollywood studios to package their titles on VooZoo.

That could take time, however, since Paramount staffers needed more than a year to select clips from the archive and tag them with search terms.

If you are on Facebook, you add it as an application and you can select a film clip from the Paramount back catalogue.

And then? Well, that’s where an interesting idea gets a little murky.

My VooZoo 1 - So far, so good?

It looks like you buy “VooHoo” points (not VooZoo - which is already confusing) via PayPal and then you can send a limited amount of clips to your Facebook friends.

Now, part of this is a good idea. As one of the big studios, Paramount have an amazing library of film and TV titles (including The Godfather, The Ten Commandments, Saturday Night Fever, Airplane!, Raiders of the Lost Ark and the Star Trek franchise) and making snippets available on a huge social network is undoubtedly a positive move.

But are people really going to pay just to send clips to one another? Aren’t they already emailing or posting YouTube videos anyway? Maybe it will make Paramount some money, but why don’t they let users download clips and get creative with them?

When you look at some of the best trailer mash ups and fake posters on the web there is a lot of creativity and passion out there. If say, a bunch of Beverly Hills Cop fans made mash ups from the film, they are more likely to spread the word about the film and buy the DVD.

So why all the confusing stuff about VooHoo points and PayPal? Surely the money is in the content (i.e. the movies) that people want to buy? I’ll say the jury is out on this one.

But one thing Paramount did do recently that piqued my interest was send out invites to a free Iron Man preview next month via Facebook. I saw that a couple of friends had RSVPd so I joined up too.

Iron Man Facebook screening invite

Although it is screening a couple of days before it opens in early May, it should be a great word of mouth tool. It will inform all the users, who will see it in countless news feeds and on their friends’ profiles over the next few weeks.

So at least in one respect, Paramount are headed in the right direction.

> The AP story on VooZoo
> Facebook’s Mark Zukerberg is interviewed at SXSW - an event which got a lot of people Twittering
> Brush up on the history of Paramount at Wikipedia
> Mashable report on the deal Paramount signed with Joost back in September

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Wired article on the Netflix prize

by Ambrose Heron on March 5, 2008

Netflix article in WiredWired magazine have a interesting - if geeky - article on the $1 million prize Netflix offered to whoever could create a movie-recommending algorithm 10 percent better than its own.

They write:

In October 2006, Netflix announced it would give a cool seven figures to whoever created a movie-recommending algorithm 10 percent better than its own.

Within two weeks, the DVD rental company had received 169 submissions, including three that were slightly superior to Cinematch, Netflix’s recommendation software. After a month, more than a thousand programs had been entered, and the top scorers were almost halfway to the goal.

It seems there might be an unlikely contender:

His name is Gavin Potter. He’s a 48-year-old Englishman, a retired management consultant with an undergraduate degree in psychology and a master’s in operations research.

He has worked for Shell, PricewaterhouseCoopers, and IBM. In 2006, he left his job at IBM to explore the idea of starting a PhD in machine learning, a field in which he has no formal training.

When he read about the Netflix Prize, he decided to give it a shot — what better way to find out just how serious about the topic he really was?

You can read the full article over at Wired.

> Check out the rules at Netflix
> Find out more about algorithms at Wikipedia

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WSJ on Barack Obama and Trent Reznor

by Ambrose Heron on March 4, 2008

Obama and Reznor in WSJI never thought I’d see the day when the Wall Street Journal would feature an article about Barack Obama and Trent Reznor, but they have just written a piece on their clever internet strategies.

On Reznor:

Proving again that he’s willing to experiment with new ways of marketing his music – last summer Reznor hid USB drives with an unreleased song in the bathrooms at his concerts – he personally loaded some of his new songs onto an underground filing-trading service.

On Obama:

The Obama campaign has made available its database of supporters to anyone who wants access to the information. While some bad seeds have misused the information, it’s also empowered local volunteers to make calls on their own, greatly expanding the number of people working for the campaign.

Surely media and film companies can learn something from these guys?

> Barack Obama’s official site
> CNN on Obama’s use of the web
> Download Trent Reznor’s new album for free

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