UK Cinema Releases: Friday 3rd September 2010


Dinner For Schmucks (Paramount): A US remake of the French comedy The Dinner Game (Le Dîner de cons), about an ambitious executive (Paul Rudd) who accepts an invitation to a dinner party where successful professionals make fun of an unsuspecting idiot (Steve Carrell).

Directed by Jay Roach, it co-stars Stephanie Szostak, Bruce Greenwood and Zach Galifianakis. In the US it got mixed reviews and opened to middling box office. [Odeon West End & Nationwide / 12A]

The Switch (Lionsgate UK): A romantic comedy about an unmarried 40-year-old woman (Jennifer Aniston) who turns to artificial insemination in order to become pregnant, only to find out years later from her best friend (Jason Bateman) that there may be complications on who is the real father.

Directed by Josh Gordon, this comedy attracted average reviews in the US and provoked a bizarre war of words between Aniston and Fox News host Bill O’Reilly. [Empire Leicester Square & Nationwide / 12A]

The Last Exorcism (Optimum Releasing): A low budget mockumentary horror, shot from the perspective of a priest filming his last exorcism.

Shot by director Daniel Stamm for just $1.5 million, it narrowly missed out on the number 1 slot at the US box office last weekend and got a warm critical response. [Cineworlds Shaftesbury Ave., Wandsworth, Vue West End & Nationwide / 15]

Jonah Hex (Warner Bros.): A comic book adaptation about a soldier (Josh Brolin) seeking revenge after the US Civil War, when he was horribly disfigured by his ruthless commanding officer (John Malkovich).

Despite an impressive cast featuring Brolin, Megan Fox and Michael Fassbender this bombed in the US after bad buzz, negative reviews and a running time of just 81 minutes, which suggests the studio tried some kind of rescue job in the edit suite. [Nationwide / 15]

Why Did I Get Married Too? (Lionsgate UK): The latest film from Tyler Perry is the sequel to Why Did I Get Married? (2007) and is about four couples who undertake a week-long retreat to improve their relationships. Directed by and starring Perry, it co-stars Janet Jackson and Tasha Smith. The usual bad reviews that surround Perry’s films may give you some idea of what to expect. [Nationwide / 12A]


Certified Copy (Artificial Eye): The latest film from Iranian director Abbas Kiarostami is a drama set in Tuscany about a French art gallery owner (Juliette Binoche), who pretends to be married to a man she has just met. The dialogue is in French, English and Italian. Binoche won the Best Actress at Cannes earlier this year for her role. [Barbican, Curzons Mayfair, Richmond, HMV Curzon Wimbledon & Nationwide / 12A]

22 Bullets (Anchor Bay UK): A French thriller about a retired mobster (Jean Reno) who goes on a revenge spree after being left for dead with 22 bullets in his body by his former childhood friend. Directed by Richard Berry. [Key Cities / 18]

Bonded By Blood (Revolver Entertainment): Another British gangster film based on the Rettendon Range Rover murders of December 1995. Directed by Sacha Bennett, it stars Kierston Wareing, Neil Maskell and Tamer Hassan. [Key Cities / 18]

Cherry Tree Lane (Metrodome Distribution): The third film from writer-director Paul Andrew Williams is a gritty crime drama about a young couple terrorized in their home by a group of teenagers. [Curzon Soho / 18]

No Impact Man (Dogwoof): A documentary following a Manhattan-based family as they abandon their high consumption lifestyle and try to live a year while making no net environmental impact. Directed by Laura Gabbert. [Empire Leicester Sq., Everyman, Lexi, Ritzy & Nationwide / 15]

SoulBoy (Soda Pictures): A coming-of-age drama set in the 1970s Northern Soul underground music scene, directed by Shimmy Marcus. [Soda Pictures Empire Leicester Sq., & selected Key Cities / 15]

Splintered (Kaleidoscope Entertainment): A British horror film set in a remote part of North Wales, directed by Simeon Halligan. [Key Cities / 18]

Perestroika (ICA Cinema): A film about that re-enacts a journey on the Trans-Siberian railway to investigate loss and memory. [ICA Cinema]

> UK DVD and Blu-ray picks for this week including Four Lions and Sherlock
> Get local cinema showtimes for your area via Google Movies

Interesting Viral Video

The Last Exorcism on Chatroulette

Movie marketing via social media sites doesn’t always work but the use of Chatroulette to plug The Last Exorcism was both clever and effective.

Over the last few years Lionsgate have got used to marketing horror films in a savvy way and some, especially the Saw franchise, have proved hugely profitable for the studio.

The Last Exorcism was their most recent US release and part of the concept is that what you are watching is ‘found footage‘, a technique used in previous films such as The Blair Witch ProjectREC and Paranormal Activity.

This kills two birds with one stone, as it enhances the realism of the material and helps keep costs down as audiences buy into the idea of the spooky, low quality footage at the heart of the film.

Made for around $2 million and acquired by Lionsgate for under $1 million, this was one to keep the studio accountants happy, even though they would have spent a fair amount giving it a wide release across the US.

Part of the marketing campaign was to freak out users on Chatroulette, a site where people can randomly video chat with strangers, and it proved an inspired way to create buzz.

This edited compilation of the best reactions has so far got over 2.5 million views on YouTube:

Although the film is currently neck and neck with Takers for the number 1 slot this weekend, it will still earn around $21 million this weekend.

The Last Exorcism opens in the UK on Friday 3rd September

> The Last Exorcism at the IMDb

> Chatroulette at Wikipedia