TV Viral Video

Gremlins BT Ad

The Gremlins are back.

Those creepy little monsters from Joe Dante’s 1984 film have been resurrected for this BT ad starring Peter Jones from Dragon’s Den.

Some quick facts from the press release:

  • Special effects company Artem created 20 Gremlins for the ad.
  • It took a crew of 34 specialist technicians and over 2,500 man hours to produce the different component parts required to bring the mischievous creatures to life.
  • More than 100 litres of liquid latex and 75 litres of soft foam went into the bodies; hundreds of teeth had to be made and each set of eyeballs painstakingly hand painted.
  • A separate crew was working simultaneously on the internal mechanisms to make them easy to operate for the puppeteers and give them distinctive Gremlinโ„ข expression and movement.
  • The shoot required 28 puppeteers and technicians to operate the Gremlins who each developed their own character.
  • The ad airs on TV for the first time on Monday May 5th.

The ad agency Swarm – who are behind the ad – have also released this making of video:

> Gremlins at Wikipedia
> IMDb page for the Gremlins movie