Earlier this year the Abu Dhabi Media Summit took place with some key Hollywood figures talking about issues facing the industry.
- The future of 3D
- Technology and risk taking
- The nature of business in Hollywood
- Dealing with crisis
- Exploration and the environment
- The future of entertainment
- Breaking down the barriers of reality and film
The conversation runs for 41 minutes and can be seen here:
The second panel was called ‘Hollywood Power Shifts’ and dealt with the wider issues facing the entertainment business.
Hosted by Dan Sabbagh of The Guardian, the guests included: Mohammed Al Mubarak (Chairman, Imagenation Abu Dhabi); Skip Brittenham (Senior Partner and Founder, Ziffren, Brittenham LLP); Ari Emanuel (Co-CEO WME Entertainment); Jim Gianopulos (Co-chairman & CEO, Fox Filmed Entertainment) and Walter Parkes (Former DreamWorks president and currently co-head of Parkes-MacDonald Productions).
The discussion covers:
- The relationship between the consumers and content
- Piracy and the role of Internet Service Providers
- How social media affects studio marketing
- Sequels and remakes
- The possible power shift from West to East
- How text messaging is helping movies with subtitles
- How Muslim culture is represented in Hollywood movies
- The changing nature of content (movies, TV and the web)
- Brands and movies
They discuss how how filmmakers and game companies can benefit from using cloud technology to make and deliver content.
Although it may seem a little technical, the implications of what they say could be profound for movie studios and games companies.
They discuss how:
- Production houses can shift heavy duty work to the cloud (e.g. Avatar and The Social Network)
- How the cloud could revolutionise how movie studios deliver content
- The possible end of optical discs (DVD and Blu-ray) and the rise of streaming via the cloud
- Bandwidth issues
- The relationship between games and movies
Given the direction Apple are moving in with iCloud, this is an area worth watching closely.