Moviegoing Habits in 2010

A recent research study, called Moviegoers: 2010, was conducted by the marketing firm Stradella Road and focused on the habits of frequent filmgoers.

The actual field research was done by Nielsen’s National Research Group (NRG) and focused on frequent US filmgoers, which is those who see 6 or more films a year.

‘Frequent filmgoers’ are important as they buy an estimated %85 of the all cinema tickets purchased each year.

The stats below are interesting and to read a more detailed post on the report, check out the excellent MarqueeStars blog.

To download the full study as a PDF click here.

Overall Profile of Frequent Moviegoers

By Ambrose Heron

Editor of FILMdetail