Moviegoing Habits in 2010

A recent research study, called Moviegoers: 2010, was conducted by the marketing firm Stradella Road and focused on the habits of frequent filmgoers.

The actual field research was done by Nielsenโ€™s National Research Group (NRG) and focused on frequent US filmgoers, which is those who see 6 or more films a year.

‘Frequent filmgoers’ are important as they buy an estimated %85 of the all cinema tickets purchased each year.

The stats below are interesting and to read a more detailed post on the report, check out the excellent MarqueeStars blog.

To download the full study as a PDF click here.

Overall Profile of Frequent Moviegoers