By the way, it is worth noting that Summit and MTV have been smart in allowing the above trailer to have an embed code.
This means it can be posted to any blog or website, which is a change from the ‘exclusive’ trailers that only show on Yahoo.
In those cases they may get some money to be exclusively shown on one site (even though they usually end up bootlegged on YouTube anyway) but surely the idea is to get as many views as possible all over the web.
In essence, it is better to have the viral nature of the Internet (and legions of Twilight fans) working for and not against you.
New Moon is out at cinemas on November 20th and has already inspired some fans to go a bit crazy.