How trailers are made

The LA Times has a short but interesting interview with Devin Hawker from Gas Station Zebra. They are a company that helps copy write and cut trailers and he explains the art behind creating one. He also reveals why footage sometimes appears in the trailer but not in the movie:

“When I talk to people outside the business they think that’s some sort of devious thing going on. But what happens is that [the filmmakers] are cutting the movie the same time we are cutting the trailer. It is a concurrent thing and so they are making their decisions and the studio is making theirs on what the trailer should be so a lot of times the trailer will go out and two months later they will pull something out of the movie.”

> Gas Station Zebra
> Apple Trailers
> Google Video Movie Previews (why didn’t they just call it “Google Trailers”?)