When Fox let slip the opportunity to make Bruno, Sacha Baron Cohen’s follow-up to Borat, some thought the studio let one of the hottest stars in the firmament get away. Others said the deal, which cost more than $40 million, was too rich—especially since it’s an open question whether Cohen can pull off another movie based on people not recognizing him (this time as a gay Austrian fashion maven).
The Bruno deal raises another good question: Has Endeavor, the agency that represents Cohen, invented the perfect crime? Or did it simply come up with a clever way of striking a very favorable deal that infuriates the studios?
It explores the way the deal may have been structured and whether or not it makes sense for Universal.
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