{"id":5691,"date":"2009-05-21T15:50:03","date_gmt":"2009-05-21T14:50:03","guid":{"rendered":"http:\/\/www.filmdetail.com\/?p=5691"},"modified":"2009-05-22T01:08:25","modified_gmt":"2009-05-22T00:08:25","slug":"pre-roll-ads-on-youtube","status":"publish","type":"post","link":"https:\/\/www.filmdetail.com\/2009\/05\/21\/pre-roll-ads-on-youtube\/","title":{"rendered":"Pre-roll Ads on YouTube"},"content":{"rendered":"

\"YouTubeDifferent UK broadcasters are going to test pre-roll ads on YouTube<\/a> just weeks after the fiasco of ITV somehow not making any money<\/a> out of the Susan Boyle viral video<\/a>.<\/p>\n

PaidContent report<\/a>:<\/p>\n

Separately to the renewal of its partnership with BBC Worldwide today, YouTube has agreed to trial pre-roll ads, and not just the usual display banners, on short-form UK TV clips offered by it BBCWW, Channel 4, National Geographic, ITN and Discovery partners.<\/p>\n

Partners are able to place their own inventory, but the extent to which each is doing so varies.<\/p>\n

Ads can last up to 30 seconds, at broadcasters\u2019 discretion, but 15 seconds is the guideline and clips with ads must last at least one minute, YouTube told paidContent:UK.<\/p>\n

Initial advertisers include Warner Bros, Match.com, Activision, Renault and Nissan. It kicks off with C4 running ads for WB\u2019s The Hangover movie – but embedding of these clips is disabled.<\/p><\/blockquote>\n

ITV – surprise, surprise – doesn\u2019t have a UK YouTube partnership and isn’t part of the trial (maybe not surprising given that outgoing chairman Michael Grade <\/a>thinks it a ‘parasite’<\/a>)<\/p>\n

YouTube had been reluctant to use pre-rolls as they annoy users but apparently is going to test them again.<\/p>\n

Perhaps short pre-rolls could work, but the length is debatable.<\/p>\n

I tend to think ads around the video are a better option (from a user’s perspective) but advertisers obviously want more impact.<\/p>\n

But can someone tell me why embedding is disabled?<\/p>\n

This video<\/a> from Channel 4<\/a>, plugging a TV series called Embarrassing Illnesses<\/a>, has a pre-roll ad for a new Warner Bros movie called The Hangover<\/a>. (Again it can’t be embedded, so you’ll have to click through on the link).\u00a0<\/p>\n

It is about 19 seconds long. Is that too much? Will it become the norm?<\/p>\n

I’ll be surprised if it does.<\/p>\n","protected":false},"excerpt":{"rendered":"

Different UK broadcasters are going to test pre-roll ads on YouTube.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,11],"tags":[660,112],"_links":{"self":[{"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/posts\/5691"}],"collection":[{"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/comments?post=5691"}],"version-history":[{"count":0,"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/posts\/5691\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/media?parent=5691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/categories?post=5691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/tags?post=5691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}