{"id":11989,"date":"2011-05-30T04:27:33","date_gmt":"2011-05-30T03:27:33","guid":{"rendered":"http:\/\/www.filmdetail.com\/?p=11989"},"modified":"2011-05-31T19:34:50","modified_gmt":"2011-05-31T18:34:50","slug":"the-studio-with-the-leaked-trailer-fincher-dragon-tattoo-son","status":"publish","type":"post","link":"https:\/\/www.filmdetail.com\/2011\/05\/30\/the-studio-with-the-leaked-trailer-fincher-dragon-tattoo-son\/","title":{"rendered":"The Studio with the Leaked Trailer?"},"content":{"rendered":"<p><a href=\"http:\/\/imdb.to\/lil2o2\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11990\" title=\"Dragon Tattoo Trailer\" src=\"http:\/\/www.filmdetail.com\/wp-content\/uploads\/2011\/05\/Dragon-Tattoo-Trailer.jpg\" alt=\"\" width=\"560\" height=\"280\" \/><\/a><\/p>\n<p>Was the leaked trailer for David Fincher&#8217;s remake of <strong><a href=\"http:\/\/imdb.to\/lil2o2\">The Girl With The Dragon Tattoo<\/a><\/strong> the first stage of a clever marketing campaign?<\/p>\n<p>The first I heard of it was an official email on Friday morning telling me that the TV debut of the trailer would be Thursday 2nd June.<\/p>\n<p>All this is pretty standard stuff for a major studio announcing the first look at a major production (this is Sony&#8217;s big film for Christmas).<\/p>\n<p>But then over the weekend a bootleg version of the trailer popped up on YouTube and began lighting up on people&#8217;s Twitter feeds.<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"349\" src=\"http:\/\/www.youtube.com\/embed\/8kOFGI0p6SM\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>Set to a funky cover version of <a title=\"Led Zeppelin\" href=\"http:\/\/en.wikipedia.org\/wiki\/Led_Zeppelin\">Led Zeppelin<\/a>&#8216;s\u00a0<a title=\"Immigrant Song\" href=\"http:\/\/en.wikipedia.org\/wiki\/Immigrant_Song\">Immigrant Song<\/a> performed by Trent Reznor and\u00a0<a title=\"Karen O\" href=\"http:\/\/en.wikipedia.org\/wiki\/Karen_O\">Karen O<\/a>, it&#8217;s one of the most striking and stylish teasers for a big studio film I&#8217;ve seen in quite some time.<\/p>\n<p>Notice the quick cutting (there seems to be a rhythm of one edit per second), the dark <a href=\"http:\/\/en.wikipedia.org\/wiki\/Seven_(film)\">Seven<\/a>-style vibe and big, blocky fonts at the end which spell the fantastic tagline of &#8220;The Feel Bad Movie of Christmas&#8221;. <\/p>\n<p>It feels like Fincher had a hand in personally supervising this, but how did it end up online?\u00a0More to the point, how does a bootlegged trailer shot in a cinema sound so good?<\/p>\n<p>Could it be the first step in Sony&#8217;s marketing push for this film?<\/p>\n<p>(Let&#8217;s also not forget that one of the main characters is a computer hacker, so maybe the idea of an unofficial bootleg trailer fits in with the mood of the story). <\/p>\n<p>&gt; <a href=\"http:\/\/en.wikipedia.org\/wiki\/The_Girl_with_the_Dragon_Tattoo_(2011_film)\">More on the upcoming Fincher version of The\u00a0Girl with the Dragon Tattoo<\/a><br \/>\n&gt; <a href=\"http:\/\/insidemovies.ew.com\/2011\/05\/28\/red-band-trailer-the-girl-with-the-dragon-tattoo\/\">Entertainment Weekly with their take on the trailer<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Was the leaked trailer for David Fincher&#8217;s remake of The Girl With The Dragon Tattoo the first stage of a clever marketing campaign?<\/p>\n","protected":false},"author":1,"featured_media":11990,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[712,1340],"_links":{"self":[{"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/posts\/11989"}],"collection":[{"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/comments?post=11989"}],"version-history":[{"count":0,"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/posts\/11989\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/media\/11990"}],"wp:attachment":[{"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/media?parent=11989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/categories?post=11989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/tags?post=11989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}