{"id":11026,"date":"2011-03-01T02:27:32","date_gmt":"2011-03-01T02:27:32","guid":{"rendered":"http:\/\/www.filmdetail.com\/?p=11026"},"modified":"2011-03-01T02:31:07","modified_gmt":"2011-03-01T02:31:07","slug":"oscar-twitter-chart","status":"publish","type":"post","link":"https:\/\/www.filmdetail.com\/2011\/03\/01\/oscar-twitter-chart\/","title":{"rendered":"Oscar Twitter Chart"},"content":{"rendered":"<p><a href=\"http:\/\/www.filmdetail.com\/wp-content\/uploads\/2011\/03\/Oscars-on-Twitter.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11027\" title=\"Oscars on Twitter\" src=\"http:\/\/www.filmdetail.com\/wp-content\/uploads\/2011\/03\/Oscars-on-Twitter.jpg\" alt=\"\" width=\"560\" height=\"280\" \/><\/a><\/p>\n<p>Twitter reaction to the 83rd Oscars didn&#8217;t prove as popular as The Grammys or the Superbowl but there were some surprising trends.<\/p>\n<p>The online social network was\u00a0gauged last night by the firms\u00a0<a href=\"http:\/\/www.massrelevance.com\/\">Mass Relevance<\/a> and <a href=\"http:\/\/tweetreach.com\/\">TweetReach<\/a>, and <a href=\"http:\/\/techcrunch.com\/2011\/02\/28\/the-oscars-twitter\/\">Techcrunch posted<\/a> a data map of what was being said on the popular micro-blogging service.<\/p>\n<p>Unsurprisingly, the most mentioned accounts were @TheAcademy, @JamesFranco (who was b<a href=\"http:\/\/www.filmdetail.com\/2011\/02\/28\/oscars-real-time-with-james-franco-videos-backstage\/\">usy posting backstage all night long<\/a>) but people who won such as @Trent_Reznor and @LeeUnkrich also rated highly.<\/p>\n<p>Surprisingly, amongst the most re-tweeted accounts were @TheOnion and @KeithObermann, which suggests online satirical news sites and former MSNBC presenters wield a lot of clout in the online Oscar world.<\/p>\n<p>It is also interesting to note that the tweets spiked when <a href=\"http:\/\/www.filmdetail.com\/2010\/10\/27\/lff-2010-inside-job\/\">Inside Job<\/a> won Best Documentary, which could have been because of the reaction to the auto-tune montage sequence, the presence of Oprah Winfrey, the anticipation of Banksy appearing on stage or <a href=\"http:\/\/www.huffingtonpost.com\/2011\/02\/28\/charles-ferguson-oscar-speech-inside-job_n_828963.html\">Charles Ferguson&#8217;s comments about Wall Street<\/a> getting away with criminal activity.<\/p>\n<p>Techcrunch <a href=\"http:\/\/techcrunch.com\/2011\/02\/28\/the-oscars-twitter\/\">report<\/a> that the Oscar ceremony didn&#8217;t spark anywhere near the same level of interest as comparable televised events like the Superbowl or The Grammys:<\/p>\n<blockquote><p>Davis told me that the event paled in comparison to the Super Bowl and The Grammy, where TweetReach saw 17,000 tweets in a single minute. In contrast, the spikes topped out at 12,000 at the Oscars.<\/p><\/blockquote>\n<p>Twenty Oscar-related terms (e.g. Oscars, #Oscars, Academy) were tracked as the show went out live and there were 1,269,970 tweets, 1,663,458,778 potential impressions, and 388,717 users tweeting.<\/p>\n<p>Here is the data map:<\/p>\n<p><a href=\"http:\/\/www.filmdetail.com\/wp-content\/uploads\/2011\/03\/Oscar-Twitter-Chart1.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.filmdetail.com\/wp-content\/uploads\/2011\/03\/Oscar-Twitter-Chart1.jpg\" alt=\"\" title=\"Oscar Twitter Chart\" width=\"560\" height=\"1277\" class=\"alignnone size-full wp-image-11030\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Twitter reaction to the 83rd Oscars didn&#8217;t prove as popular as The Grammys or the Superbowl but there were some surprising trends.<\/p>\n","protected":false},"author":1,"featured_media":11027,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,16],"tags":[768,251],"_links":{"self":[{"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/posts\/11026"}],"collection":[{"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/comments?post=11026"}],"version-history":[{"count":0,"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/posts\/11026\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/media\/11027"}],"wp:attachment":[{"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/media?parent=11026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/categories?post=11026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/tags?post=11026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}