{"id":14665,"date":"2012-03-11T23:57:00","date_gmt":"2012-03-11T23:57:00","guid":{"rendered":"http:\/\/www.filmdetail.com\/?p=14665"},"modified":"2012-03-13T02:28:39","modified_gmt":"2012-03-13T02:28:39","slug":"bbc-6-music-at-10-tenth-birthday","status":"publish","type":"post","link":"https:\/\/www.filmdetail.com\/2012\/03\/11\/bbc-6-music-at-10-tenth-birthday\/","title":{"rendered":"BBC 6 Music at 10"},"content":{"rendered":"
<\/a><\/p>\n Radio station BBC 6 Music<\/a> celebrates its 10th birthday this week.<\/p>\n Not a lot of people know this but I was present at the birth of the station in early March 2002.<\/p>\n If I remember correctly, the schedule for that opening week included:<\/p>\n Although it was only a minor job, it was my first official BBC work and\u00a0was so happy I even emailed Jenny Abramsky<\/a>, who was then head of BBC Radio.<\/p>\n I got this reply:<\/p>\n <\/a><\/p>\n Reading this ten years later, it is striking how many things have changed in the past decade: the collapse 0f the ‘old’ music industry<\/a>; the Hutton crisis<\/a>; two wars<\/a>; the extraordinary rise<\/a> of Apple<\/a>\u00a0not just as the biggest music retailer on earth<\/a>, but the most valuable one<\/a> period; the London bombings<\/a>;\u00a0the financial meltdown<\/a>,\u00a0resulting recession and squeeze on public finances that indirectly led to the near-death of 6 Music itself<\/a>.<\/p>\n It was an unwelcome birthday present to read on March 2nd 2010 that Director-General Mark Thompson wanted to shut it down<\/a>, but a listener-fuelled campaign<\/a> (with heavy use of social media<\/a>) led to its survival<\/a>.<\/p>\n The station had always suffered from lack of exposure rather than quality of output, so the resulting had the marvellous triple effect of boosting awareness<\/a>, saving the station<\/a> and \u00a0increasing the RAJAR figures by %50<\/a>.<\/p>\n It really was just like a Frank Capra<\/a> film.<\/p>\n Or an episode of The Thick of It<\/a>, as this mash-up demonstrated:<\/p>\n\n