{"id":14268,"date":"2012-02-07T05:07:55","date_gmt":"2012-02-07T05:07:55","guid":{"rendered":"http:\/\/www.filmdetail.com\/?p=14268"},"modified":"2012-02-07T15:14:16","modified_gmt":"2012-02-07T15:14:16","slug":"clint-eastwood-superbowl-ad","status":"publish","type":"post","link":"https:\/\/www.filmdetail.com\/2012\/02\/07\/clint-eastwood-superbowl-ad\/","title":{"rendered":"Clint Eastwood Superbowl Ad"},"content":{"rendered":"<p><a href=\"http:\/\/www.filmdetail.com\/wp-content\/uploads\/2012\/02\/Clint-Eastwood-Superbowl-Ad.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14269\" title=\"Clint Eastwood Superbowl Ad\" src=\"http:\/\/www.filmdetail.com\/wp-content\/uploads\/2012\/02\/Clint-Eastwood-Superbowl-Ad.jpg\" alt=\"\" width=\"560\" height=\"280\" \/><\/a><\/p>\n<p>The Superbowl commercial which really got people talking this year featured <a href=\"http:\/\/edition.cnn.com\/2012\/02\/06\/politics\/eastwood-ad-politics\/?hpt=us_c1\">Clint Eastwood<\/a> &#8230;but wasn&#8217;t for a movie.<\/p>\n<p>Major studios often pay top dollar for the prestigious half-time spot at the Superbowl.<\/p>\n<p>Independence Day (1996) probably had <a href=\"http:\/\/www.bing.com\/videos\/watch\/video\/independence-day-super-bowl-trailer\/0acbcdb0de78311c84b00acbcdb0de78311c84b0-1260013945915?cpkey=579bc29e41603558f61c579bc29e41603558f61c-1352987902245%7C%7C%7C%7C\">the most famous one of recent times<\/a> and the big ones this year included spots for Marvel&#8217;s The Avengers, Disney&#8217;s John Carter, Paramount&#8217;s G.I. Joe: Retaliation and Universal&#8217;s Battleship.<\/p>\n<p>The price average price was $3.5 million per thirty-second ad.<\/p>\n<p>There was even <a href=\"http:\/\/www.filmdetail.com\/2012\/01\/30\/ferris-bueller-honda-commercial-broderick\/\">a movie-related advert for Honda featuring Matthew Broderick<\/a> reprising his role as Ferris Bueller (they released that one early).<\/p>\n<p>But the one that provoked a lot of confused and <a href=\"http:\/\/www.movingpictureblog.com\/2012\/02\/just-how-much-did-clint-eastwood-piss.html\">polarised chat<\/a> on Twitter featured Eastwood in this spot for <a href=\"http:\/\/en.wikipedia.org\/wiki\/Chrysler\">Chrysler<\/a>.<\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/tFAiqxm1FDA\" frameborder=\"0\" width=\"560\" height=\"315\"><\/iframe><\/p>\n<p><a href=\"http:\/\/www.time.com\/time\/photogallery\/0,29307,1882089,00.html\">The travails of Detroit<\/a> and the <a href=\"http:\/\/money.cnn.com\/2011\/05\/24\/autos\/chrysler_debt\/index.htm\">(successful) auto-industry bailout<\/a> have been well documented, but it seemed odd to see Eastwood in this setting.<\/p>\n<p>He was probably asked to do this because his film <a href=\"http:\/\/www.imdb.com\/title\/tt1205489\/\">Gran Torino<\/a> (2008) was set and shot in the city.<\/p>\n<p><a href=\"http:\/\/edition.cnn.com\/2012\/02\/06\/politics\/eastwood-ad-politics\/?hpt=us_c1\">CNN report<\/a> that he wrote the lines himself and donated his fee to charity.<\/p>\n<p>The bleak-but-hopeful tone made it feel like some kind of campaign commercial, but it was actually an advert for Chrysler who are now owned by Italian car giant Fiat.<\/p>\n<blockquote class=\"twitter-tweet\"><p>Clint Eastwood is a Republican is he not?<\/p>\n<p>\u2014 Michele Norris (@michele_norris) <a href=\"https:\/\/twitter.com\/michele_norris\/status\/166332651207266304\" data-datetime=\"2012-02-06T01:29:29+00:00\">February 6, 2012<\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>So all the talk of America and recovery was presumably referring to the jobs the auto-bailout saved.<\/p>\n<p>Eastwood has always been something of an enigma politically.<\/p>\n<p>Eisenhower-era Republicans are rare in Hollywood, but in the past he has donated to candidates across the political spectrum.<\/p>\n<p>He is also one of the most experienced and respected figures in an industry which leans heavily to the Democrats.<\/p>\n<p>So what was really going on here?<\/p>\n<p>&gt; <a href=\"http:\/\/en.wikipedia.org\/wiki\/Super_Bowl_XLVI\">More on the Super Bowl XLVI at Wikipedia<\/a><br \/>\n&gt; <a href=\"http:\/\/houston.culturemap.com\/newsdetail\/02-05-12-clint-eastwood-ferris-bueller-and-ithe-avengersi-score-at-super-bowl-xlvi\/\">Other ads that played during the Superbowl<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Superbowl commercial which really got people talking this year featured Clint Eastwood &#8230;but wasn&#8217;t for a movie.<\/p>\n","protected":false},"author":1,"featured_media":14269,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[266],"_links":{"self":[{"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/posts\/14268"}],"collection":[{"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/comments?post=14268"}],"version-history":[{"count":0,"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/posts\/14268\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/media\/14269"}],"wp:attachment":[{"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/media?parent=14268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/categories?post=14268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/tags?post=14268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}