{"id":1390,"date":"2008-02-22T22:23:13","date_gmt":"2008-02-22T21:23:13","guid":{"rendered":"http:\/\/www.filmdetail.com\/archives\/2008\/02\/22\/rambo-not-showing-at-odeon-cinemas-in-the-uk\/"},"modified":"2008-02-22T22:26:02","modified_gmt":"2008-02-22T21:26:02","slug":"rambo-not-showing-at-odeon-cinemas-in-the-uk","status":"publish","type":"post","link":"https:\/\/www.filmdetail.com\/2008\/02\/22\/rambo-not-showing-at-odeon-cinemas-in-the-uk\/","title":{"rendered":"Rambo not showing at Odeon cinemas in the UK"},"content":{"rendered":"

\"Odeon\"<\/a>For some reason Rambo<\/a><\/strong> won’t be showing at Odeon cinemas<\/a> in the UK due to a dispute between the\u00a0distributor (Sony Pictures UK)\u00a0and the chain.<\/p>\n

Variety report<\/a>:<\/p>\n

Odeon, the U.K.\u2019s biggest exhib chain, will not show Sony\u2019s new release \u201cRambo\u201d at its theaters this weekend, citing undisclosed \u201ccommercial reasons.\u201d<\/p>\n

News has sent shockwaves around the local industry as \u201cRambo\u201d is the frame\u2019s most significant new release in the U.K. News has also enraged online Sylvester Stallone fans, especially those who live in rural areas where their only local cinema is an Odeon.<\/p>\n

Decision by Odeon not to play the testosterone-fuelled pic will likely see its opening U.K. B.O. haul dented considerably even though Sony has spent much of this week scrambling to get other chains, including other market leaders Vue and Cineworld, to pump up their \u201cRambo\u201d showings.<\/p><\/blockquote>\n

Odeon\u00a0have released a statement on\u00a0why they won’t show it:<\/p>\n

“Owing to commercial reasons, Odeon has made the decision not to screen the film Rambo across its cinemas in the UK.<\/p>\n

As the UK\u2019s largest cinema chain, Odeon offers its guests a wide range of film genres to appeal to many different audiences.<\/p>\n

As such the decision not to screen Rambo will free up screens to show alternative popular new films such as Jumper, Be Kind Rewind and Juno. We are unable to comment further on this issue.\u201d<\/p><\/blockquote>\n

The Times have quoted Phil Clapp, the chief executive of the Cinema Exhibitors\u2019 Association, as saying<\/a>:<\/p>\n

\u201cOdeon haven\u2019t pulled the film, they have refused to show it. It\u2019s very rare for this to happen with a film of this profile. I understand that Odeon were not happy with the terms the distributors were asking.\u201d<\/p><\/blockquote>\n

Variety speculate that the reason was financial and quote a rival cinema chain on the affair:<\/p>\n

An exhib source told Variety <\/em>that Odeon\u2019s decision to pull \u201cRambo\u201d must be \u201cover a disagreement over the terms. But to us, the film rentals rate seems reasonable enough for a release such as \u2018Rambo.\u2019 \u201d<\/p>\n

\u201cThere has to be a time when neither player steps down. Both companies have their budgets and both are playing the game,\u201d commented Andrew Turner<\/a>, Cineworld director of film booking, adding that \u201cI can\u2019t remember the last time this happened in the multiplex era.\u201d<\/p><\/blockquote>\n

It all seems a bit strange and I can’t recall a similar situation in recent memory.<\/p>\n

That said Rambo is still likely to claim the Number 1 or 2 spot at the UK box office this weekend.<\/p>\n

> Variety on the story<\/a>
\n> Check out which cinemas are showing Rambo at Google Movies<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

For some reason Rambo won’t be showing at Odeon cinemas in the UK due to a dispute between the\u00a0distributor (Sony Pictures UK)\u00a0and the chain. Variety report: Odeon, the U.K.\u2019s biggest exhib chain, will not show Sony\u2019s new release \u201cRambo\u201d at its theaters this weekend, citing undisclosed \u201ccommercial reasons.\u201d News has sent shockwaves around the local […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/posts\/1390"}],"collection":[{"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/comments?post=1390"}],"version-history":[{"count":0,"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/posts\/1390\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/media?parent=1390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/categories?post=1390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/tags?post=1390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}