{"id":13747,"date":"2011-12-10T00:13:57","date_gmt":"2011-12-10T00:13:57","guid":{"rendered":"http:\/\/www.filmdetail.com\/?p=13747"},"modified":"2011-12-11T16:38:58","modified_gmt":"2011-12-11T16:38:58","slug":"dragon-tattoo-hard-copy-viral-fincher-reznor","status":"publish","type":"post","link":"https:\/\/www.filmdetail.com\/2011\/12\/10\/dragon-tattoo-hard-copy-viral-fincher-reznor\/","title":{"rendered":"Dragon Tattoo Hard Copy Viral"},"content":{"rendered":"<p><a href=\"http:\/\/www.filmdetail.com\/wp-content\/uploads\/2011\/12\/Dragon-Tattoo-Hard-Copy-Viral.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13748\" title=\"Dragon Tattoo Hard Copy Viral\" src=\"http:\/\/www.filmdetail.com\/wp-content\/uploads\/2011\/12\/Dragon-Tattoo-Hard-Copy-Viral.jpg\" alt=\"\" width=\"560\" height=\"280\" \/><\/a><\/p>\n<p>As part of the viral campaign for <strong>The Girl With the Dragon Tattoo<\/strong> Sony have released an ingenious recreation of a 1990s TV show.<\/p>\n<p>It has never ceased to amaze me how badly big budget movies have traditionally executed on screen news graphics (e.g. that &#8216;news report&#8217; during climax of <a href=\"http:\/\/www.imdb.com\/title\/tt0413300\/\">Spiderman 3<\/a>).<\/p>\n<p>But <a href=\"http:\/\/www.wired.com\/magazine\/2011\/11\/ff_fincher\/all\/1\">David Fincher<\/a> isn&#8217;t the kind of director to allow sloppy visuals into his movies.<\/p>\n<p>Even if he just oversaw it, his noted perfectionism and knowledge of various video formats may have influenced the final result, due to his\u00a0extensive work in <a href=\"http:\/\/www.youtube.com\/watch?v=JB49FHuR_rQ\">commercials<\/a> and <a href=\"http:\/\/www.youtube.com\/watch?v=bvFeqUQcBOE\">music videos<\/a> since the 1980s.<\/p>\n<p>So perhaps that was why this fantastic recreation of <a href=\"http:\/\/www.imdb.com\/title\/tt0096605\/\">Hard Copy<\/a> appeared on YouTube recently:<\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/O-j_2eBAxBo\" frameborder=\"0\" width=\"560\" height=\"410\"><\/iframe><\/p>\n<p>Those who have read the book, or seen the Swedish film, will note how events from the plot are woven into the news segment.<\/p>\n<p>But check out the audio and visual fidelity to the original show.<\/p>\n<p>It appears the look they were going for was a VHS copy recorded to TV, transferred to a computer and then uploaded to YouTube &#8211; note the <a href=\"http:\/\/www.digitalfaq.com\/forum\/video-restore\/2607-tracking-lines-video.html\">tracking lines<\/a> and period commercials.<\/p>\n<p>Digital editing programs now it easier to recreate this older look but it is still an impressive feat, along with some (possible) <a href=\"http:\/\/en.wikipedia.org\/wiki\/Easter_egg_(media)\">Easter eggs<\/a> for the eagle-eyed.<\/p>\n<p>If you want to compare it with the actual show, check out this actual clip from September 1989:<\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/3RcW3eur1IE\" frameborder=\"0\" width=\"560\" height=\"410\"><\/iframe><\/p>\n<p>If you don&#8217;t remember it, Hard Copy was a US tabloid news show that ran from 1989 to 1999.<\/p>\n<p>Like a sleazy tabloid cousin of <a href=\"http:\/\/en.wikipedia.org\/wiki\/60_Minutes\">60 Minutes<\/a>, it wasn&#8217;t afraid of sneaky tactics and attracted controversy due its airing of violent material.<\/p>\n<p>In short, a perfect fit for the dark world of <a href=\"http:\/\/en.wikipedia.org\/wiki\/Stieg_Larsson\">Steig Larsson<\/a>&#8216;s book.<\/p>\n<p>Note that the channel is called <a href=\"http:\/\/mouth-taped-shut.com\/\">Mouth Taped Shut<\/a>, which is also the blog which has been hosting various production photos and viral tidbits.<\/p>\n<p>One intriguing episode of Hard Copy was their investigation into the notorious <a href=\"http:\/\/en.wikipedia.org\/wiki\/Nine_Inch_Nails\">Nine Inch Nails<\/a> video for <a href=\"http:\/\/en.wikipedia.org\/wiki\/Down_in_it#Music_video\">Down In It<\/a>:<\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/5gV8yQc0m7g\" frameborder=\"0\" width=\"560\" height=\"410\"><\/iframe><\/p>\n<p>Given that NIN frontman <a href=\"http:\/\/en.wikipedia.org\/wiki\/Trent_Reznor\">Trent Reznor<\/a> is actually <a href=\"http:\/\/www.filmdetail.com\/2011\/12\/08\/dragon-tattoo-soundtrack-sampler-8-minute-trailer\/\">scoring Fincher&#8217;s new film<\/a>, was this whole concept inspired by his past appearance on the show?<\/p>\n<p>It&#8217;s a very effective viral campaign but also suprisingly mischievous and playful &#8211; a bit like Fincher and Reznor perhaps?<\/p>\n<p>&gt; <a href=\"http:\/\/mouth-taped-shut.com\/\">Mouth Taped Shut<\/a><br \/>\n&gt; <a href=\"http:\/\/bit.ly\/tbEoRx\">Details on the soundtrack<\/a><br \/>\n&gt; More on the <a href=\"http:\/\/en.wikipedia.org\/wiki\/The_Girl_with_the_Dragon_Tattoo\">Stieg Larsson novel<\/a> and <a href=\"http:\/\/en.wikipedia.org\/wiki\/Hard_Copy\">Hard Copy<\/a> at Wikipedia<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As part of their viral campaign for The Girl With the Dragon Tattoo Sony have released an ingenious recreation of a 1990s TV show.<\/p>\n","protected":false},"author":1,"featured_media":13748,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,40],"tags":[712,1340,1756],"_links":{"self":[{"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/posts\/13747"}],"collection":[{"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/comments?post=13747"}],"version-history":[{"count":0,"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/posts\/13747\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/media\/13748"}],"wp:attachment":[{"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/media?parent=13747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/categories?post=13747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/tags?post=13747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}