{"id":13050,"date":"2011-09-29T03:05:05","date_gmt":"2011-09-29T02:05:05","guid":{"rendered":"http:\/\/www.filmdetail.com\/?p=13050"},"modified":"2011-09-29T03:05:05","modified_gmt":"2011-09-29T02:05:05","slug":"amazon-kindle-fire-launches","status":"publish","type":"post","link":"https:\/\/www.filmdetail.com\/2011\/09\/29\/amazon-kindle-fire-launches\/","title":{"rendered":"Amazon Kindle Fire Launches"},"content":{"rendered":"

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Amazon launched their new tablet computers yesterday with the Kindle Fire<\/a> and Kindle Touch<\/a>.<\/p>\n

So far only Apple<\/a> and Amazon<\/a> have managed to make serious inroads into tablet computing.<\/p>\n

They have done it through being very good at different approaches to the form.<\/p>\n

Apple has built the best mobile browsing experience with the iPad out of the touch-based operating system they established with iPhone<\/a> and iPod Touch<\/a>.<\/p>\n

With the iTunes store<\/a> they have mastered the art of making online media consumption easy for the mainstream user by encasing it in attractive, premium hardware.<\/p>\n

A more cost-effective option has been created by Amazon with the eBook device called the Kindle, which has quietly become a serious rival to the iPad.<\/p>\n

The hardware isn’t as expensive and its E Ink display<\/a> means it is easier on the eye and a better device for reading longer form articles in newspapers and magazines.<\/p>\n

Until now they have served relatively different markets – iPad users browse and consume content on relatively expensive hardware, whilst Kindle users read text on a relatively cheaper alternative.<\/p>\n

But with the launch of the Kindle Fire<\/a> it seems that Amazon want to cut into the iPad’s territory in a big way.<\/p>\n

Part of the reason Android tablets have failed so far<\/a> is that they haven’t been as good as the iPad and Apple’s head start (remember Steve Jobs admitted the iPad concept actually predates the iPhone<\/a>) has meant that rivals manufacturers been unable to price their devices competitively.<\/p>\n

Who is the only company in the world who has created a best-selling tablet device and has a customer base to rival the iTunes store?<\/p>\n

Step forward Amazon.<\/p>\n