{"id":13043,"date":"2011-09-28T21:07:30","date_gmt":"2011-09-28T20:07:30","guid":{"rendered":"http:\/\/www.filmdetail.com\/?p=13043"},"modified":"2011-09-29T15:23:45","modified_gmt":"2011-09-29T14:23:45","slug":"the-evolution-of-the-hitchcock-trailer","status":"publish","type":"post","link":"https:\/\/www.filmdetail.com\/2011\/09\/28\/the-evolution-of-the-hitchcock-trailer\/","title":{"rendered":"The Evolution of the Hitchcock Trailer"},"content":{"rendered":"

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Once he was established as a Hollywood director Alfred Hitchcock<\/a><\/strong> cleverly used his persona as a major promotional tool for his films.<\/p>\n

Although he is rightly regarded as one of the great directors in cinema, the marketing of his movies reveal a lot about how he managed to combine his artistic sensibilities with commercial instincts.<\/p>\n

Charlton Heston was once quoted as saying<\/a>:<\/p>\n

“The trouble with movies as a business is that it’s an art, and the trouble with movies as art is that it’s a business”.<\/p><\/blockquote>\n

Perhaps more than any other director, Hitchcock managed to solve this conundrum and we can see his mastery of the movies as both an art and a business by looking at the trailers to several of his films.<\/p>\n

For his breakthrough US work Rebecca<\/a><\/strong> (1940), the trailer played up the fact that it was a David O’Selznick<\/a> production as much as an Alfred Hitchcock film and that it was also “the most glamorous film of all time”:<\/p>\n