![\"\"](\"http:\/\/www.filmdetail.com\/wp-content\/uploads\/2011\/02\/Black-Swan-Box-Office.jpg\" "\\"Black")
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Black Swan<\/a><\/strong> is set to become the top domestic film in 2010 for parent studio 20th Century Fox.<\/p>\n It has currently made $97m in the US and already has a combined worldwide gross of $145m.<\/p>\n This is fairly staggering when you consider that Darren Aronofsky’s film is a product of their specialty division Fox Searchlight<\/a> and not the major studio.<\/p>\n In addition the film was not an easy sell, as executives feel safer green-lighting sequels and remakes rather than psychological thrillers set in the world of ballet.<\/p>\n Fox struggled in 2010 with a series of underperforming films, only offset by the phenomenon of Avatar<\/a> which grossed 408m in the US.<\/p>\n Its highest domestic grossers so far this year have been Date Night<\/a> ($98 million) and The Chronicles of Narnia: The Voyage of the Dawn Treader<\/a> ($102.7m) but Black Swan is almost certainly going to overtake both of them.<\/p>\n In addition the Christmas releases for the studio were the relative disappointments of Gulliver’s Travels<\/a> ($181m gross on a budget of $112m) and Love and Other Drugs<\/a> ($90m gross on a $30m budget).<\/p>\n Black Swan was made for a mere $13 million, with Cross Creek Pictures<\/a> and Fox Searchlight splitting the costs after a previous round of financing fell apart. (To put the budgets into perspective, Black Swan cost just one eighth of what the Narnia sequel did).<\/p>\n After its world premiere at the Venice film festival, it played to acclaim and buzz on the festival circuit and a canny platform release in December has seen it rewarded with big audiences and five Oscar nominations.<\/p>\n But what accounts for the remarkable success of the film?<\/p>\n Speaking to Variety<\/a>, Fox Searchlight president Nancy Utley says:<\/p>\n “I think the largest factor in the film’s success is originality. People love to go to the movies and see something they can’t put in a little box”.<\/p><\/blockquote>\n One of the film’s producers Brian Oliver offers his take:<\/p>\n “I think the whole year of independent film in the best picture category is showing that you can make commercial artsy films at a budget that can perform at studio levels. I’m more surprised that it’s going to hit the $100 million domestic mark than by what it’s doing overseas.”<\/p><\/blockquote>\n In retrospect, the early signs were promising.<\/p>\n When the official trailer launched on YouTube<\/a>, it racked up 3m views in 48 hours and currently has nearly 12m.<\/p>\n According to surveys the film has been especially popular with young women under-25, an audience usually starved on bad romantic comedies starring Katherine Heigl or Kate Hudson.<\/p>\n But does the daring and trippy nature of the film suggest that studios will be willing to take chances on more unusual projects?<\/p>\n > Official site<\/a> Black Swan is set to become the top domestic film in 2010 for parent studio 20th Century Fox.<\/p>\n","protected":false},"author":1,"featured_media":10825,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,2],"tags":[1509],"_links":{"self":[{"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/posts\/10824"}],"collection":[{"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/comments?post=10824"}],"version-history":[{"count":0,"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/posts\/10824\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/media\/10825"}],"wp:attachment":[{"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/media?parent=10824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/categories?post=10824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.filmdetail.com\/wp-json\/wp\/v2\/tags?post=10824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n> Black Swan LFF review<\/a>
\n> Box Office Mojo data on Black Swan<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"