YouTube parent Google may be trying to duplicate the success of competitor Hulu, which has become the top outlet for watching full-length films and TV shows on the Web, and is reportedly generating as many ad dollars in its first year in business as YouTube, which will mark its fourth birthday in February.
Warner Bros and Sony would seem the likely candidates given that Fox and Universal are joint partners on Hulu, Paramount are owned by a company (Viacom) that are currently trying to sue Google, whilst Disney appear happy to go down the iTunes route.
is it possible that all of them may partner with the video sharing site in the future if it can help them?
Reuters recently reported that the UK production company FremantleMedia (behind numerous reality shows, game shows and other entertainment) have plans to produce shows exclusively for YouTube for an undisclosed revenue split.
But what about Google?
Despite owning the most successful video site on the web, YouTube remains something of a conundrum for it’s corporate parent.
Although massively popular and possessing a great brand name, how do they monetise it effectively?