Jinni is a new search and recommendation engine for movies and TV shows whose aim is to help viewers find stuff they will like.
I signed up and will give it a go, after all the idea is a good one.
Apart from ‘what is your favourite film?’, the question I’m most frequently asked is something like:
What’s a good film I should see?
This is a trickier question than it might seem, because although I have my views on what’s good, my taste isn’t always going to chime in with who’s asking me.
Sites like this and Flixster appear to offer a solution to the ‘what should I see’ problem but the main drawback is that it is a pain to rate lots of films.
Obviously, the more you rate the better the recommendations will be (or that’s the theory) but I don’t know if a scientific approach always works best.
Just because on film is like another (e.g. same genre or director) doesn’t mean it will always have the same effect on the viewer.
I think what people crave is a film that hits the sweet spot, in other words a special movie that ticks a lot of boxes all at once.
But that is pretty hard to calculate, no matter how much data you have.
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Thanks for the mention and the smart analysis. Your comment that the hardest question is “What’s a good film I should see?” aligns with our thinking at Jinni – that is, to shift the focus from what’s popular to what fits each person’s tastes (or mood right now) by offering a more powerful, versatile search and precise recommendations from our Movie Genome.
Gathering feedback is a top priority for our beta test and we’d love to hear your thoughts after you try out Jinni!
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