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The Dark Knight vs Inception

The newly released poster for Christopher Nolan’s Inception is a little similar to one of the Joker one sheets for The Dark Knight.

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The newly released poster for Christopher Nolan’s Inception is a little similar to one of the Joker one sheets for The Dark Knight.

Is it a deliberate ploy by Warner Bros marketing to remind people that the films share the same director? Or has someone run out of ideas?

More to the point, why not reference that cool spinning top thing on the official website?