Kim Masters at Slate has an interesting piece on Sacha Baron Cohen and the deal his agents (Endeavor) struck with Universal for Bruno, his next film project.
She reports:
When Fox let slip the opportunity to make Bruno, Sacha Baron Cohen’s follow-up to Borat, some thought the studio let one of the hottest stars in the firmament get away. Others said the deal, which cost more than $40 million, was too rich—especially since it’s an open question whether Cohen can pull off another movie based on people not recognizing him (this time as a gay Austrian fashion maven).
The Bruno deal raises another good question: Has Endeavor, the agency that represents Cohen, invented the perfect crime? Or did it simply come up with a clever way of striking a very favorable deal that infuriates the studios?
It explores the way the deal may have been structured and whether or not it makes sense for Universal.
To read the rest of it just click here.
> Original article at Slate
> Find out more about the Bruno character at Wikipedia
> IMDb entry for Sacha Baron Cohen